The NFL wanted a season long brand campaign, that could show up throughout the season in surprising new ways. "This is Football Country" was our simple line and idea to show how the game is popping up in unexpected places and being played by unexpected people. And during a presidential election year, it was a powerful way to show that football is something we all have in common.
To launch the new Warzone map, set in a tropical South Pacific island, we sent the biggest travel influencers from around the world to this fictional paradise. Putting a Call of Duty twist on their trademark idyllic social content.
We staged a Pep Rally to kick off the 103rd season of the NFL.
Every Sunday you watch the NFL. But just so you know, the NFL sees you, too. We created this campaign as an umbrella for all of the NFL's cause initiatives. *Super Bowl LVII.
To launch Budweiser's global music program curated by JAY Z and Rihanna, we created multiple launch spots, print and OOH featuring the stars. The creative ran in over 20 countries.
Squad up and drop back in. This anthem launched Call of Duty Modern Warfare 2, becoming the most successful launch in the franchise’s history with over 800M in sales the opening weekend.
It’s free football. On your phone.
*Surpassed yahoo and ESPN in NFL app engagement for the first time since its inception.
We schmoozed people into signing up for the NFL Fantasy App by offering perks only the NFL can offer.
*Doubled user base from the year before, surpassing ESPN fantasy for the first time.
Blue Shield of California needed a brand campaign. We developed a voice that was indicative of the times that we are all living in. Heath care is one of most difficult spaces to market based on what you can't say or what most in the arena are afraid to say. While every health care provider in the country disputed what their position and stance was on the Affordable Heath Care Act, BSC decided that heath care was a right for all Americans.
We partnered with filmmakers, Tribeca Studios and P&G to create four short films that reclaim the 8 minutes and 46 seconds that it took to take George Floyd’s life with stories of love and joy.
We created Kevin Durant Esq. An all-star attorney, defending the people against the competition’s high-priced rate plans.
A legal disclaimer 100 years in the making.
To relaunch the NFL on Twitter, we created this film that celebrates the 100th season starting in week one and was updated and edited in real time to drop the moment the Chiefs won Super Bowl LIV.
For fans who do whatever it takes, it’s only weird if it doesn’t work. The first spot actually ran twice due to the blackout in Super Bowl XLVII, which in no way was caused by anything superstitious.
For Budweiser’s Made In America concert series we partnered with Vice to create a six episode series to find the world’s best street musicians and have them perform live at the festival with the band X Ambassadors.
Sprite's “First Home Game” puts Sprite into one of the most talked about moments of the 2014/2015 basketball season – the return of NBA All-Star LeBron James to his hometown of Akron, Ohio, and the Cleveland Cavaliers, his hometown team.
Teaming up with street artist and Sprite collaborator, Futura, we put a new face on one of Akron's aged basketball courts. To bring the community into it more we hosted a series of pick-up games and basketball clinics for local youth with a slight twist. To make sure this moment was truly unforgettable, we surprised all in attendance with an appearance from LeBron himself, who soon joined in the action for his “First Home Game.”
Rao’s Homemade pasta sauce arrived where it is thanks to people talking about it. For the brand’s first campaign, we asked opera singer Michael Amante, a Rao’s NYC restaurant regular, to sing real internet reviews of the product.
To launch the line-up for year three of the Made in America Concert Series, we teamed up with Rizon, a photorealistic 3D artist, to create posters in neon as homage to the heritage of the brand.
To roll out the line-up announcement online, we took over Budweiser's Instagram and Twitter accounts, releasing one artist's name every 5 minutes, starting with the Philadelphia line-up at noon and finishing with the Los Angeles line-up. The combined names formed a digital poster for each event.
By the time we wrapped, the line-up was trending nationally on Twitter, with engagement higher than both previous year's line-up announcements combined.
We made these for the launch of the Brooklyn Nets, Brooklyn’s first home team since the Dodgers left in ‘57. Shot by super nice guy, friend of the Swedes and amazing DJ; Ruvan Wijesooriya in about 23 minutes.
We developed a new graphic language for NFL Gamepass that matched the energy of the product.
What if the in-game lobby was a real place?
An epic, velvet-carpeted, frescoed-ceiling oasis where anybody and everybody shows up. An exotic retreat where you can meet, greet and compete with all those who dedicate their lives to this game.
Well, guess what? The lobby is now open.
Months before 2017’s open enrollment, several major insurers chose to pull out of California’s health insurance exchange, Covered California.
Blue Shield of California (BSC) chose to reaffirm its commitment to the Golden State.
With plans tailored to specific California communities, BSC wanted to prove its belief in local care. So, we found members who embodied the NEVER STOP mindset and used their story to represent BSC’s commitment to their zip code.
Three weeks after launch, we saw a 500% increase in site traffic. A surge so unprecedented, it crashed Blue Shield’s servers.
We welcomed more than 130,000 new members, one hundred and five percent over our projected growth goal — all with one-third the budget of our closest competitor.
This short documentary was filmed from two different perspectives; Rihanna’s POV as an artist having “made” it and her creative fans all struggling to get there.
The film premiered in Hong Kong at an event with Rihanna, it has received millions of YouTube views and it made RiRi’s mom cry the first time she saw it. If you have ten minutes and you’re a fan – enjoy.
The NFL dedicates one week where players can wear custom cleats for a cause they’re passionate about. My partner and I wrote, sourced and directed this campaign earning us a Silver Clio.
We worked with Vice to produce over 45 unique pieces of content for a series about the process of becoming “made” in art and culture.
We made a bazillion pretty things for Sprite while I worked on the brand. Many were made, few were produced. Here are a some of my favorites.
Every year, each NBA team releases a City Edition Jersey, connecting the franchise to the fan base and their city. For the '23-24 Season, The Golden State Warriors decided to honor an icon of San Francisco in celebration of its 150 year anniversary – the cable car. In the Bay, the sound of the cable car signals go time. The bell became a clarion call to connect the community of hoopers from Dub Nation across the city back to the team – The City Calls.
We challenged Coca Cola Original taste’s GOAT status on the March Madness stage using rising stars & legends from both the women’s and men’s games, to fuel our own debate.
At Translation, we created the “Made In America” music festival – a yearly, nationwide, multimedia event that celebrates the diverse cultures and perspectives of millennials through music and pop culture.
How do we show the NFL is doing a hell of a lot behind the scenes when it comes to player safety without it feeling defensive or PR bullshit? Stick to the facts. Be confident. Be honest.
Michael Angelo’s makes frozen Italian dinners based on 100-year-old recipes from their Nonna. And that Nonna said no. No to artificial ingredients. No to compromise. No to nonsense.
For the company’s first-ever brand campaign, we created a spokesperson who also said no. A lot.
To launch Call of Duty Vanguard we invaded some of the most popular Tiktok influencers feeds with scenes from the game.
No matter where you are or what you come across a State Farm agent is there to help.
We produced these at Warner Bros, using the original 1969 Scooby Doo character designs and the original surviving VO cast. It was an ultimate trip hearing Scooby's VO read in the booth.
